It’s no secret that I’m a huge fan of the Enneagram and if we know each other through any remote business-related context then you’ve heard me recommend the StoryBrand Framework. This blog post is a double inside joke of how different Enneagram types see or interpret the StoryBrand Framework.
If I haven’t mentioned StoryBrand - I apologize for being a bad friend. I’ve started implementing the framework in my own practice and hope to become a certified Guide one day! Until then…I will continue to religiously listen to the podcast and subscribe to their Business Made Simple Daily series! you’d think this post was sponsored…boy I wish.
The StoryBrand Framework in a nutshell: Created by Donald Miller (of Blue Like Jazz and many other Christian memoir fame) promotes the idea that creating a clear message is the best way to grow your business. The framework itself is based off the idea of story in the form of seven basic messages 1. A character/hero, 2. has a problem, 3. that meets a guide (you!), 4. who gives them a plan, 5. and calls them to action, 6. that ends in success, and a helps them avoid failure, 7. resulting in the hero being transformed!
The Enneagram in a nutshell: Based on ancient wisdom, the Enneagram is a personality typology summarized in by nine types focusing on people’s motivations instead of their behavior. Each of the nine types have a distinct childhood lie that resonated with them that turned into their core need that is fulfilled by their core sin or vice in their pursuit to become whole.
Without further ado - The StoryBrand Brandscript Framework through the Lens of the Enneagram!
**Disclaimer: This whole project is meant to highlight different ways the Framework might be incorrectly implemented, based on simplified caricatures of the Enneagram Types. This by no means a definitive guide on either StoryBrand or the Enneagram!…yet.